I led the brand’s overall creative strategy, defining the narrative and visual direction for its launch.

I managed the full production of the main launch piece — from concept development and pre-production to on-set direction and final editing — ensuring every element was aligned both aesthetically and strategically.

In addition, I directed and produced the official photoshoot, overseeing styling, composition, and visual identity to create a cohesive brand universe across both video and photography, fully aligned with the brand’s positioning goals.

I also developed paid ad creatives and generated AI-driven visuals to expand the campaign’s assets and enhance its digital performance across platforms.