For the Terramar project with CUPRA, I led the full creative and production process end to end.

I developed the creative strategy and narrative approach, designed the content structure for social-first impact, and directed a 6-person crew on site (camera, FPV drone, GoPro operators and BTS) to maximize coverage within a tight schedule.

I oversaw production logistics, shot planning and team distribution across simultaneous activities, ensuring we captured both high-speed action and authentic emotional reactions.

In post-production, I directed and executed the edit of the main content pieces, shaping pacing, storytelling, and retention, all through final delivery to align with CUPRA’s brand positioning and performance objectives.